DIRECTV’s Satellite TV Site Now Pushing DIRECTV Now to New Customers (Updated)


The Home Page is now pitching new customers to subscribe to the live streaming service, DIRECTV Now, as well as traditional pay TV plans from its satellite service.

(See update below.)

Click Amazon: Today’s ‘1-Day-Only’ Deals.

This would seem to be a significant change for AT&T, which owns DIRECTV.  While Bloomberg News has reported AT&T would like DIRECTV Now to be the company’s primary TV service in three to five years, the telco has been careful in public not to interfere with the marketing effort of the satellite business.

According to, which maintains historical records of web sites,’s Home Page did not even mention DIRECTV Now until March 30.  (The live streaming service launched on November 30.)

Prior to March 30, the Home Page of featured promos for various AT&T data plans bundled with DIRECTV’s satellite service, and the top features of DIRECTV’s satellite offering.

Click Amazon: Hottest Prices On Amazon Fire TV!

On March 30, however, the design for the home page of was dramatically changed to look very similar to the Home Page of DIRECTV Now.  (The design for the home page of has not been changed since March 30; a picture of the new design accompanies this article.)

The main headline reads, “DIRECTV Is Part of AT&T.” Under the subhead, “More ways to watch than ever” are click buttons for DIRECTV Now; DIRECTV’s satellite service; and DIRECTV For Business.

Click Amazon: The 100 Best-Selling TVs!

Discovery CEO David Zaslav recently said DIRECTV Now has more than 400,000 subscribers, which is an impressive number after slightly more than four months. But AT&T may feel it’s time to give the live streaming service an added boost by highlighting it on DIRECTV’s main satellite TV page seen by new customers. (The Home Page for existing customers still does not mention DIRECTV Now.)

I have asked AT&T for a comment and will report back here if I get more information.

Update: An AT&T spokesperson says DIRECTV Now has always been on but it’s now being displayed differently.

While it’s true that there were a few references to DIRECTV Now at prior to March 30, it was never mentioned on the Home Page, or featured as a package option for new customers until then. March 30 was the first time that a new customer visiting was permitted to order the streaming service at the site.

Phillip Swann

3 comments on “DIRECTV’s Satellite TV Site Now Pushing DIRECTV Now to New Customers (Updated)”

  1. ATT HAS CAUSED ME MAJOR ISSUES!!! They sold me a contract that bundled with ATT!!!! I NEVER RECEIVED THE BUNDLE RATE & it was NEVER BUNDLED IN ACCORDANCE WITH MY ORIGINAL SIGNED CONTRACT …Sept 19, 2015!!! I called ATT’S legal dept….was told to return equipment, which I did & now Direct TV HAS TURNED ME OVER TO STELLAR COLLECTIONS, which Zi disputed & was removed after investigating….3 months later I get an alert that I have a account in collections from Enhanced Recovery
    For 4??.00 for breaking my contract with Direct TV! How can this happen????? The credit report system we currently have is a joke!!!! How can 3 bureaus run your true credit history?????? Mine has had SOOO MANY DISPUTES!!!!! All were investigated & deleted except Direct TV!!!! My contract was with ATT!!!! I even wrote that in the installers papers…which Direct refuses to send me a copy as well as paid $ 350.00 deposit from an old account that was found to be under a Delonia Gray & investigation into revealed identity fraud!!! DIRECT TV lifted hold, ordered installation through ATT’S go ahead & was to return my $ 350,00 within 72 Hours!!!!!! NEVER EVER HAPPENED!!!! Same as these wrinkle crinkle trial….,products being multi marketed???? How are they obtaining my personal info??????? Scams!!!! DISPUTES!!!!….Still Credit bureaus ARE NOT PROTECTING THE CONSUMER!!!!
    Consumer complaint Agencies🙄. I am being unlawfully
    Attacked on my credit report by DIRECT TV, not once, but now again by another crooked collection company…,AFTER DIRECT TV ALREADY FAILED TO PROVE CHARGES WERE INDEED INCORRECT
    & had them deleted??????????

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.