By now, it’s crystal-clear that DIRECTV Now will not keep its promise that it would be available on Roku’s streaming devices in the first quarter.

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And while the live streaming service is available on Apple TV, Amazon’s Fire TV, smart phones, tablets and other platforms, Roku’s absence, and the missed deadline, has DIRECTV Now customers (and potential customers) hopping mad, according to social media activity.

Roku arguably is the industry’s most popular streaming device with more than 3,000 channels (apps).

I can’t believe that your service is so poor that you can’t figure out how to do a Roku app. I am wasting my money no more. Bye,” @PTRTech wrote last night on Twitter.

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– Would love to watch DIRECTV Now on my Roku on TV#2 since my kids are hogging the AppleTV watching Disney Jr but Noooooo!” tweeted @gabelujuan1 last night.

Many DIRECTV Now customers say they are particularly upset because they pre-paid for three months of the live streaming service, thinking that the Roku app would be available by now.

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“I signed up early with DirecTV Now and got the $35 per month for 100 channels, thinking they’d roll out a Roku app and all,” says “@NewBlackWoman.

, we waited months and you do this to your customers? Why should I or anyone wait longer? Hello ,” tweeted another unhappy subscriber.

Other subscribers are using the missing Roku app to attack DIRECTV Now for being technically-challenged since its launch on November 30.  The service has experienced numerous errors, from login issues to accidental blackouts of sporting events and even Discovery programs to run-of-the-mill picture freezing and buffering.

“Looks like gave up on Roku just like they did on 72 hour rewind and favorite shows and channels since they don’t work either,” writes @SnuggleStruggl3, referring to the 72-hour rewind feature that DIRECTV removed soon after launch because it wasn’t working properly.

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It’s unclear if the Roku issue will hurt DIRECTV Now’s subscription efforts, which seem to be going well as of now despite the technical concerns.  @DIRECTVNowHelp, the service’s Twitter customer service team, has tried to soothe angry customers by saying the Roku delay is necessary to ensure a “smooth launch.”

— Phillip Swann