Comcast is planning to launch a live streaming service in the cable operator’s markets sometime in the third quarter, reports Reuters.

The wire service says the service would likely offer packages ranging in price from $15 a month to $40 a month.

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Comcast now offers a a live streaming plan (Stream TV) in two markets (Chicago and Boston) for $15 a month; the plan includes the local networks and HBO. Reuters says the new streaming service would be an expansion and rebranding of that effort.

The wire service writes that the new streaming venture would be called Xfinity Instant TV and would compete with streaming plans from rivals DIRECTV (DIRECTV Now) and Dish (Sling TV). However, unlike those services, Xfinity Instant TV would not be available everywhere, but only in Comcast markets.

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Bloomberg reported last week that Comcast was obtaining the rights to offer cable networks and broadcast local channels in a separate streaming service.

— Phillip Swann