AT&T is seriously considering closing UVerse.com, the web site for its TV service, the TVAnswerman.com has learned.
In response to an inquiry from this reporter, Fletcher Cook, an AT&T spokesman, acknowledged today that the company may close the site “as early as May 30.” The telco this week began notifying customers that the site may end by that date.
“We haven’t made a final decision, but wanted to be transparent with customers that it was under consideration,” the spokesman said.
Uverse.com allows U-verse subscribers to stream channels which they subscribe to as well as watch On-demand programs. The site also offers mobile DVR features, a U-verse TV guide and information about programming packages.
Cook did not provide a reason for why AT&T may close UVerse.com, but the company has been candid about its ongoing effort to switch U-verse video subscribers to DIRECTV. The shuttering of Uverse.com could encourage more people to switch to DIRECTV, which offers similar streaming features at DIRECTV.com.
The campaign to promote DIRECTV over U-verse has contributed to DIRECTV’s strong subscriber growth over the last year while U-verse has lost more than one million video subscribers during that time.
In addition to the possible closure of U-verse.com, AT&T’s customer notice says the U-verse app may be removed from the XBox One and Windows mobile operating systems as well. However, U-verse customers will still be able to stream programming using the U-verse mobile app on all supported platforms.
— Phillip Swann