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DIRECTV Now Offers Free HBO to New Customers

News and Analysis
DIRECTV Now is now offering a free year of HBO with its two most expensive packages, ‘Go Big,’ which offers more than 100 channels for $60 a month, and ‘Gotta Have It,’ which features 120 channels for $70 a month.


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The promotion, which is available to new customers, comes after DIRECTV Now earlier this month gave away a free year of HBO to any subscriber who signed up before March 6. The live streaming service, which launched November 30, normally charges $5 a month for HBO.

AT&T, which owns DIRECTV Now, reported that the service had more than 200,000 paying customers at the end of 2016. However, a significant number of subscribers may have recently dropped their plans due to DIRECTV Now’s recurring technical issues.

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The two HBO promotions could be part of an effort to offset any serious subscriber defections that may be occurring.

AT&T said today that new customers can still sign up for three months of pre-paid service on any DIRECTV NOW package and get an Apple TV included.

Both the free HBO offer for new customers, and the Apple TV offer, end on March 30.

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“With our HBO offer we’re reminding consumers that DIRECTV NOW is the best choice for premium content,” Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group, said in a press release. “Our new DIRECTV NOW customers can stream HBO’s award winning content on virtually any screen, like ‘Game of Thrones’ and ‘Veep’ and its popular new series ‘Big Little Lies’ – all included with their service for a year. Plus, if you pre-purchase 3 months of DIRECTV NOW, you’ll get an incredible viewing experience with an Apple TV included.”

— Phillip Swann