The top five pay TV operators added a net total of at least 252,000 video subscribers in the fourth quarter, suggesting again that the cord-cutting trend is having a relatively small impact on the industry
DIRECTV and AT&T, which have the most video subscribers in the nation with more than 25 million, led the way in the fourth quarter with a net gain of at least 173,000.
That total includes subscribers who signed up for DIRECTV Now’s live streaming service, which AT&T says had at least 200,000 paying customers at the end of the year.
Comcast was second among the top five pay TV ops with a net addition of 81,000 video subscribers in the fourth quarter.
Dish, which counts live streamer Sling TV in its sub totals, was third with a net gain of 28,000 while Verizon was fourth, adding 21,000 video subscribers during the time period.
Only Charter lost video subscribers in the fourth quarter with a net decline of 51,000. The second largest cable operator attributed the losses to a continued weakness in markets formerly operated by Time Warner Cable. (Charter merged with TWC last year.)
The pay TV operators have been able to add video subscribers through better customer service, less expensive channel packages (known as Skinny TV), and,in the case of Dish and AT&T, new live streaming services.
— Phillip Swann