Samsung today unveiled the 4K QLED TV and proclaimed it the best television it has ever made. And while it didn’t make the comparison directly, the TV maker clearly was also saying the QLED is better than the OLED.

LG’s OLED TV has become the favorite set of display experts and trade journalists thanks to its vivid colors and deep blacks.

But Samsung today said at a press event at the Consumer Electronics Show that the QLED  (Q is for Quantum, as in Quantum Dots) is capable of displaying a 100 percent color volume. (That means all colors can be shown at any level of brightness, an industry first, according to Samsung.)

“With the advent of the QLED, we provide the most true-to-life picture on screen,” the company said in a press release.

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Samsung claimed it achieved a picture breakthrough by adding a new metal material to its nano-sized semiconductor Quantum dots, which purports to improve both color accuracy and brightness efficiency.

Of course, it remains to be seen (literally) if consumers will agree that the QLED beats the OLED. Like just about every new TV introduced at CES, the QLED model won’t be available until later this year (if then). We also don’t know pricing details.

But Samsung, which once backed the OLED technology, today made it crystal-clear that it believes it has backed the ultimate winner in the luxury TV category.
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— Phillip Swann