LG today introduced a new W Series 4K  OLED TV that’s so thin, the company says it can be mounted flat against a wall.

The LG set, which was unveiled at the 2017 Consumer Electronics Show, measures just 2.6mm inches (0.1 inch for all you metric system haters) across the frame and can be hung on a special mounting bracket. The W Series will come in 65-inch and 77-inch models, but won’t be available until later this year (like most sets introduced at CES). Pricing details were also not revealed.

The ultra-thin set prompted the oohs and ahhs that you would expect from the assembled journalists at today’s LG press event.

The Verge wrote: LG’s new flagship 4K OLED TV is stunningly thin

Gizmodo wrote: Just Look How Freaking Thin LG’s New OLED TVs Are

Tom’s Guide wrote: LG’s W7 Wallpaper OLED TV Is Jaw-Droppingly Thin

Fortune wrote: Check Out LG’s Impossibly Thin ‘Picture-On-Wall’ TV

But allow me to retort.

I don’t care how thin the TV is. Shouldn’t we be over that now?

Seriously, once upon a time, when large, tube TVs ruled the Earth, the introduction of the flat-screen Plasma TV was a true innovation, one to marvel over. It was so sleek in comparison to what we had that we couldn’t help but gush.

But today, all TVs are thin. The only difference in the LG W Series is that it’s a little thinner than the rest of them.

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And so what? Does that make the picture better? Does it make it more stylish? (Once you mount it on the wall, you really won’t be able to tell how thin it is anyway!) Does it change your life in some mysterious way?

No to all.

So, industry executives and journalists, enough with how damn thin that new TV is, or any new TV. Just tell me if the picture is better, okay?

— Phillip Swann