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Amazon Takes Aim at Roku With 4K TVs

Amazon today announced that its Fire TV platform will be included in 4K TVs introduced later this year by Seiki, Element, and Westinghouse.

The televisions, which are expected to be available in the second quarter of this year, will also come with a remote that will be voice-activated with Amazon’s Alexa digital assistant.

Amazon Fire TV w/4K: $89

Amazon’s entry into the television manufacturing business will likely escalate its war with Roku, which is already included in televisions from such companies as TCL, as well as separate Roku-branded streaming stick and set-tops.

Seiki, Westinghouse and Element this week will showcase the new 4K Smart TVs with Amazon Fire at the Consumer Electronics Show in Las Vegas.

The Amazon Fire-fueled TVs will come in four sizes: 43-inch, 50-inch, 55-inch and 65-inch. The companies said pricing details will be announced later.

— Phillip Swann

About TV Answer Man (586 Articles)
The TV Answer Man is veteran journalist Phillip Swann who has covered the TV technology scene for more than two decades. He will report on the latest news and answer your questions regarding new devices and services that are changing the way you watch television.

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